- Setup a Facebook Page or review and enhance an existing Page
- Create required "Cover Photo" for the Page
- Create required Profile Photo & avatar thumbnail
- Setup unique, permanent URL for Page
- Populate important About section with: short organizational description, full address info, location on map, phone number, contact email address, website address, link to twitter account, hours of operation, year founded, categorization
- Upload some photos of organization (e.g. outside photos, inside photos, staff photos)
- Create initial welcome post on Page
- Create post(s) informing users of organization's Twitter account, website address, initial photos.
- Will provide instructions regarding how to post information on your Facebook Page and how to respond to comments.