Client Portfolio
Partial Client List		Emerge2 Case Studies

Electronic Commerce Case Study

Client:	Brauns Bicycle & Fitness
Industry:	Consumer Retail, Fitness
Project:	B2C E-Commerce

The company
Braun’s Bicycle & Fitness has been a fixture in downtown Kitchener, Ontario, for over 75 years, and is by all accounts a small retailer, providing employment for about 25 people during the summer. In the time they have been in business, they have become well known as a quality retailer of bicycles, accessories and fitness products, all the while serving their customers with respect and integrity.

The challenge
As early as 1995, Braun’s approached us with a very novel concept at the time: they wanted to sell their products over the Internet, and see online sales become a significant portion of their overall revenues. In addition, they wanted to test out a new vehicle for marketing their products, extending their brand and communicating with their customers.

The solution
At the time, there were very few electronic commerce software platforms available to use, so we did what any enterprising young Internet company would do: we wrote our own! Over the years, this customized application became Galileo Commerce, and Braun’s uses it very successfully to sell products to a global marketplace. And sell they have. Sales from Braun’s Online accounts for an increasingly significant portion of Brauns' entire revenue stream, and online sales continue to grow.

Braun’s Online has been the focus of an Industry Canada case study, a recent article in the Globe & Mail, along with many articles and references in local media.

Services provided:

Galileo Commerce (e-commerce software)

Web site design

Application development

Application hosting

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